Karachi United Partners with Surf Excel to Empower Youth Through Football

                   

Published on September 25, 2025

                                                               

By Mohammad Hasan Jaffery

                                       
                       

Karachi United proudly announces its partnership with Surf Excel, a leading Unilever brand, as the new sponsor for Karachi United Youth. This collaboration represents a major step toward developing young football talent and promoting positive values through sport.

An MoU was signed between Imran Ali, CEO Karachi United, and Ammad Danish, Business Director Home Care Uniliever. The agreement highlights a shared vision to inspire youth through discipline, teamwork, and resilience. Both organizations aim to help young players grow on and off the pitch.

The MoU being signed by both Imran (Karachi United) and Ammad (Surf Excel).

Through this partnership, Surf Excel will actively support Karachi United’s youth programs. These initiatives provide structured coaching, mentorship, and competition opportunities. Moreover, the collaboration will strengthen community engagement and encourage children to use football as a tool for learning and character building.

During the ceremony, Imran Ali expressed his excitement. “We are delighted to partner with Surf Excel. Together, we will empower young players and create meaningful change across Karachi,” he said. His remarks reflected the club’s dedication to combining sport with education and community impact.

Ammad Danish added, “Surf Excel believes in helping children overcome challenges and grow stronger through them. Partnering with Karachi United allows us to extend that belief beyond classrooms and into football fields.” With this partnership, both organizations move forward united as they look to foster cleaner, brighter, and more confident futures for Pakistan’s youth.

Imran and Ammad holding up the Karachi United Youth jersey with the Surf branding.